Zitamine is launching the first personalized nutrition service in Romania, an innovation in the vitamin and supplement industry.
Zitamine offers a subscription to natural vitamins based on a personalized recommendation.
The algorithm has been developed and tested in partnership with doctors and pharmacists and is available free of charge through an website questionnaire.
The recommendation is generated by an algorithm that determines the unique nutritional profile of each customer.
Vitamins are wrapped in personalized packaging with the daily dosage and are delivered monthly, at the customer’s door.
Zitamine was founded in 2021 in the Novel Ventures incubator by three entrepreneurs: Marina Roșu, Emanuel Dincă and Bilyana Beșleagă.
By the end of the year, the company’s goal is to attract 5,000 customers and expand the business to Bulgaria, Greece, and Hungary.
By the end of 2023, the management targets an expansion to 5 other countries and 15,000 customers.