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Monday | April 19 | 2021

YouTube ad revenues surged by 46% in Q4 2020 to nearly $7 billion

According to the research data analyzed and published by Comprar Acciones, there was an increase of 23.5% in the company’s revenue to $56.9 billion.

YouTube generated $6.89 billion in ad revenue during Q4 2020 alone, up by 46% year-over-year (YoY).

Youtube’s Q1 2020 ad revenue totaled $4.04 billion, up from $3.03 billion in Q1 2019, but down from Q4 2019’s $4.72 billion.

Q2 2020 saw an even bigger fall to $3.81 billion before a rebound to $5.04 billion in Q3 2020.

For the full year 2020, YouTube’s ad business revenue rose to $19.78 billion, up from $15.15 billion in 2019. It accounted for about 10% of Google’s total annual revenue, which was $181.69 billion.

The figure was about a quarter of Facebook’s total of $84.17 billion. Together, the duopoly accounted for 49% of online video ad revenue in 2020 according to Omdia.

This share is projected to increase to 51% by 2024.

Additionally, YouTube was the top non-game, subscription-based mobile app in 2020. According to Sensor Tower data, it grossed $991.7 million globally and $562 million in the US alone.

It was the top earner on the App Store, but on Google Play Store, Google One took the lead.

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