The Italian cosmetics retailer Pupa opens three mono-brand stores in Romania

Pupa, the Italian cosmetics brand present in Romania since 2015 through a network of six stores located in four cities, opens three new stores in AFI Bucharest, Ploieşti and Braşov.

The opening of the three new stores is scheduled throughout the month of November, with the unit in AFI Palace Cotroceni being already operational.

Through the three new stores, Pupa enters two new cities in Romania: Braşov and Ploieşti respectively, thus covering the entire retail portfolio of AFI Europe.

Pupa Milano is a brand of the Italian company Micys Group, founded in 1975 and present in over 70 countries, offering a diverse range of makeup, intensive cosmetic treatments for face and body, perfumes, bath and shower products, makeup kits, etc., with exclusive patents for its formulas and innovative technologies used for its ingredients and materials.

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