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Swedish prime minister supports H&M, which is facing a boycott in China

Swedish Prime Minister voiced support for clothing company H&M, the target of a boycott campaign in China, AFP reports.

H&M has pledged to stop buying cotton in China’s Xinjiang province amid allegations that ethnic Uighurs are being forced into labor there.

I think it’s very good when companies take responsibility for the working conditions of employees all over the world, so that employees are treated with respect, said Swedish Prime Minister Stefan Löfven

Following the publication of studies on ”forced labor” in Xinjiang, several big companies including H&M, Nike, Adidas or Uniqlo started to boycott cotton from Xinjiang.

On Wednesday, H&M saw its products withdrawn from China’s main online retail sites, even though its 500 stores remained open.

H&M accounts for more than 5% of its turnover in China, a country where almost 10% of its stores are located.