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Thursday | April 15 | 2021

SanoVita Romania, aquired by a private equity firm based in Dallas

  • Highlander Partners, L.P., a middle market private equity firm based in Dallas, Texas, announced the acquisition of a majority stake in SanoVita, writes Bucharest Post;
  • Founded in 1995 and headquartered in Râmnicu Vâlcea, SanoVita is one of the most reputable and trusted food brands in Romania.

Since it was founded, the SanoVita brand (latin for “healthy life”) has represented a healthier alternative to traditional foods. The Company offers a wide range of products, including snacks, cereals, rice cakes, tofu, mueslis, and nut and seed mixes. 

Its founders instilled in the Company their strong belief that nutrition is key to a healthy life, anticipating and contributing to the consumer shift towards better eating habits in Romania.  This trend is still in early stages in the country and growing rapidly. 

Highlander’s portfolio includes a variety of food and beverage companies across the world. It plans to accelerate the growth of SanoVita by introducing new products, enhancing capabilities at existing production facilities and pursuing strategic M&A. 

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