DDB Worldwide is launching DDB FTW (For The Win), the world’s first specialized esports & gaming network agency this month
The agency’s head office will be located in Prague and led by CEO, Global Esports & Gaming Lead, Darko Silajdžić, with additional capacities run out of the DDB agencies in Amsterdam, Dusseldorf, Paris and Hong Kong.
DDB FTW will provide global and regional esports and gaming solutions to current clients, and new partners.
Says Glen Lomas, President of DDB, EMEA says: ”This category is not simply about playing Candy Crush or shooting games, it is a movement that spawns its own music, fashion, and language. Gaming platforms are a lifeline of social connection for people during these trying times, and we expect the trend to continue in a post-Covid world.”
DDB FTW consists of passionate gamers from the DDB network covering various areas of expertise including strategy, creative, business design, innovation and tech.