McDreams to optimize revenue management with Infor solution

Infor, a global leader in business cloud software specialized by industry, announced that it is equipping the family-owned McDreams hotel group with Infor EzRMS solution.

Infor EzRMS uses deep learning AI to provide enhanced revenue management functionalities and helps to improve guest service.

With Infor EzRMS, McDreams is able to automate its revenue management, optimize its room occupancy and independently analyze market data.

The solution identifies the special wishes of guests by their behavior. As a result, hoteliers can address individual needs and provide a highly personalized experience.

McDreams already uses other Infor solutions.

Founded in 2009, the McDreams group offers low-budget designer rooms in a compact space with a high level of comfort.

The hotel group thus appeals in particular to guests who are looking for overnight accommodation for only a short time – such as business people, tradesmen and fitters, as well as vacationers on a stopover.

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