My Size, the developer and creator of smartphone measurement solutions, announced that two French retail brands, La Piece and Habillez-moi, are integrating MySizeID into their e-commerce websites.
Ronen Luzon, Chief Executive Officer of My Size, stated “We are pleased to add these popular French retailers to our client roster. Our strategy of expanding our footprint in Europe is bearing fruit.”
France online retail market at $129.0 billion
France is at the forefront of fashion apparel, which is estimated to reach over $9 billion in 2020.
It is also one of the biggest ecommerce countries in the world and has an online retail market that’s expected to reach over $129.0 billion by the end of 2020.
According to data from the Centre for Retail Search, online sales in France account for 6% of total retail sales and ecommerce accounted for 4.27 percent of the country’s GDP in 2019.