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Monday | January 18 | 2021

IKEA catalogue print edition cancelled after 70 years

IKEA says in a statement that this decision came after customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past.

The decision to cut IKEA Catalogue goes hand-in-hand with the ongoing transformation to become more digital and accessible.

Last year IKEA online retail sales increased by 45% worldwide and the retailer launched new apps for a better experience.

In 1951, Ingvar Kamprad, IKEA founder put together the first IKEA Catalogue, and the very first catalogue cover featured the MK wing chair in brown upholstery.

It was printed and distributed in 285,000 copies in the southern part of Sweden, 68 pages. In Swedish.

In 2000, IKEA launched both a printed and digital version of the catalogue.

2016 was IKEA Catalogue peak year. It was distributed in 200 million copies, in 69 different versions, 32 languages and to more than 50 markets.

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