IAFSTORE announced that it has received a significant strategic investment from the European Fund of L Catterton, the largest and most global consumer-focused private equity firm.
The investment will be used to support the company’s expansion in the fast-growing Italian online supplement market. Terms of the transaction were not disclosed.
Founded in 2007 as an e-commerce distributor of third party products, IAFSTORE has become the industry-leading online platform specialized in sports nutrition, food supplements, over-the-counter and healthy products.
In 2012, the company launched its first owned brand, YAMAMOTO, which quickly became a food supplement leader, providing nutritional products dedicated to millions of fitness enthusiasts and athletes all over the world.
The company has seven branded products under the brand names Yamamoto Nutrition, Yamamoto Research, IAFSTORE, OneProtein, Alphazer, Yamamoto Active Wear, and Smile Crunch, offering a broad selection of high quality supplements.