H&M, collection inspired by a nineteenth-century writer Violet Paget

H&M presents its Studio AW20 collection, ”The Refined Rebel”, inspired by those whose style is as daring as their attitude.

The collection takes cues from the brave nineteenth-century writer Violet Paget (pen name Vernon Lee) and her residency in palatial Florence, and encapsulates her radically fearless style.

The H&M Studio AW20 campaign will break from tradition by inviting Studio muses, Barbie Ferreira, Veronika Heilbrunner, Celeste, Alton Mason, Young Emperors and Mia Kong to co-create the campaign from their corners of the globe.

Each talent will capture their unique interpretations of the collection; their style and individuality taking centre stage.

Campaign has an exclusive social media filter

The campaign’s exclusive social media filter hopes to encourage H&M’s audience to get involved.

Customers are invited to share their personal styling of the collection, just as the campaign’s talents will be. Giphy stickers hope to inspire playful customisation too.

The collection will be available at hm.com from 24th September.

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