H&M, collaboration with the luxury Italian brand Giuliva Heritage

H&M announces a collaboration with the luxury Italian brand Giuliva Heritage. Family-owned Giuliva Heritage take classic menswear silhouettes into the world of womenswear.

Margherita Cardelli and husband Gerardo Cavaliere, Giuliva Heritage’s founders, are passionate about long lasting fashion in great fabrics.

Together with H&M, the couple created a modern take on Italian heritage with a collection made from materials from more sustainable sources. Recycled fabrics have been used throughout.

The collection will be available in selected stores worldwide, as well as on hm.com, from the 3rd of September.

“It was wonderful to work with H&M on this collection. Together, we created easy transitional pieces with designs that stand the test of time. We were especially delighted to use recycled materials with every look”, Gerardo Cavaliere and Margherita Cardelli Cavaliere.

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