First Lavazza coffee shop concept launched outside Italy, in China

  • Lavazza and Yum China announced that they entered into a joint venture, to explore and develop the Lavazza coffee shop concept in China.
  • As the first step, a new Lavazza Flagship Store in Shanghai, their first outside of Italy, opened its doors to customers.

Like Lavazza’s first flagship store in Milan, the Shanghai Flagship Store serves as a “gastronomic café”, offering a variety of classic and creative coffee options alongside an exceptional food selection that includes a range of traditional Italian inspired snacks.

At the heart of it all is Lavazza’s range of premium and high-quality coffee beans, including Lavazza Kafa, one of the finest coffees in the world originating from the Ethiopian forest, and the Lavazza Classic Collection, which offers traditional Italian espresso coffee with a contemporary twist.

A particular highlight is Bel Paese Coffee, which is an exclusive lineup created for the China market, offering a unique journey of tastes from across the different regions of Italy, including using historic espresso recipes and local interpretations.

Coffee Design creations are also available at the Shanghai Flagship Store and offer a line of specialty drinks that bring customers an innovative coffee experience based on exceptional gastronomy techniques.

Lavazza partnered with a Michelin starred chef for food offering

To create the food offering for the Flagship Store, Lavazza partnered with a Michelin starred chef to bring the most authentic Italian street food to the local Chinese market.

Customers will be able to enjoy a wide offering of savory and sweet Italian snacks, such as focaccia and cannolo alla crema, to name a few, all showcasing different gastronomic specialties from across Italy.

In recent years, the Lavazza Group has embarked upon a process of international development aimed at tapping into new markets and meeting rising customer demand for premium coffee.

Meanwhile, Yum China has made encouraging advances into China’s coffee market and in 2019 its brands sold 130 million cups of coffee to Chinese consumers.

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