Eugene Kaspersky, founder and CEO of Kaspersky, has launched ‘Kaspersky Exploring Russia’, a tourism startup accelerator.
The project aims to help the Russian tourism industry in general, and young entrepreneurs in particular, to use this period to expand the opportunities for their businesses.
The accelerator aims to gather the most interesting and promising tourism projects to then help the creators implement their ideas further.
How the accelerator works
Participants will be categorized into four nominations:
- Technological projects (start-ups) in the field of Travel Tech;
- Projects that make extreme and leisure tourism more accessible, and that also popularize and create infrastructure for it (Infrastructure Track);
- Business projects that are socially significant in the fields of travel and tourism (Social Tech);
- Business projects that have a positive impact on sustainable development (Sustainability).
The jury – consisting of Eugene himself, Kaspersky representatives, and leading experts in tourism – will select a shortlist of the most promising projects.
Finalists will get a chance to gain more knowledge on a series of online workshops and lectures. Leading experts in the industry will share their experiences and explain how to create a successful business.
The finalists will learn everything from how to calculate a financial plan to how to apply a marketing strategy.
During the program, finalist will not only compete for the main prizes, but also they will be helping themselves attract investment. Even the lecturers themselves could become so interested in projects to start supporting them.