Cartloop received a €300,000 investment from GapMinder VC fund and an angel investment from Tamas Cristian, the co-Founder of TypingDNA.
The investment will be used to upgrade the solution, as the founders are looking to increase the number of customers and expand globally.
What is Cartloop?
Cartloop is a conversational marketing platform that has a 3-5x higher efficiency than its competitors in helping online merchants persuade customers to return to the site and buy products from the “cart” if they left without completing the order.
The platform is using a proprietary technology to automate and personalize to a high degree the process of answering customers’ questions such as “Does this product have a guarantee?”, “How does this product work?”, “Can I return the product if it doesn’t fit or if I don’t like it?”. And this is used in combination with a reduced human intervention.
Specifically, when a customer who agrees to receive support and marketing via SMS begins the process of com-pleting the order, but abandons, Cartloop’s experts contact him/her via text message to understand the reason for giving up and assist him/her if needed.
The Cartloop platform was launched in April of this year by Andrei Negrău and Lisa Popovici, with the intention of bringing the online experience closer to that of a physical store.
Hundreds of brands around the world are currently using Cartloop, as the platform is currently avail-able for English-speaking countries only: United States, Canada, United Kingdom and Australia.
The startup plans to expand globally in mid-2021, starting with Europe. The first targeted countries are Spain, France and Germany.