Braga (Portugal) is the European Best Destination in 2021

Braga, Portugal | Photo from

Braga collected 109,902 votes, 28,8% of votes from Portugal and 71,2% of votes from the rest of the world.

Top 3 is completed by Rome and Cavtat, a Croatian Sustainable Destination awarded by the European Commission, for whom voted 1 traveler on 10.

612,609 travelers from 192 countries around the world voted this year for the European Best Destinations competition. 61% of votes were from Europe, 39% from outside Europe.

Interesting, Kefalonia is the Greek Island that collected the highest number of votes since the creation of the competition.

The favorite destinations for American travelers are Rome, Braga, Cavtat, Paris, and Sibiu.

Chinese travelers prefer Paris, Rome, Florence, Ghent, Kotor and UK travelers are enjoying Braga, Florence, Rome, Cavtat, Sibiu, and Ghent.

Tourism growth in the promoted destinations is on average +15%

European Best Destinations competition have an impact in ”real life” with significant growth of tourists for the top destinations.

It was recorded a + 17% growth of tourism for Porto rewarded in 2017, + 13% for Bordeaux rewarded in 2015, + 25% for Zadar rewarded in 2016, +41% for Zagreb, European Best Christmas Market 2016-2017-2018, +18% for Budapest awarded the title of European Best Destination in 2019.