The Lobby Live in MOOD Stockholm is a studio for Live Video Shopping and pop-up spaces for physical retail and is the first of its kind in Europe.
The Lobby Live is an initiative from AMF Fastigheter and the interactive live video provider Bambuser with the common goal of integrating digital and physical retail through innovative technology.
AMF Fastigheter is the first real estate company in Sweden to enter into a partnership with Bambuser.
This is the first time Live Video Shopping is embedded into the offering of a shopping mall.
In addition to space for in-person shopping, The Lobby Live offers a studio in which they can host Live Video Shopping experiences using Bambuser’s platform.
The Lobby Live enables more brands and retailers to test the format that increases both digital reach and sales and at the same time drives traffic to the physical store.
Interest in live shopping has grown sharply during the year and is now one of the major global retail trends in 2020.